Let’s be clear about what a combined TransMedia/NewSpace company really is. In a traditional cross platform media franchise, the main story is adapted to fit multiple platforms. The tv show is awesome, so they make a movie followed by a video game. This method requires the development of the story in a discontinuous manner. In transmedia, the story is developed simultaneously across platforms, which allows for a richer story to be devoloped without all the issues that arise with converting stories from one platform to another. This is a concept that has not been widely adopted by industry. Why? That’s for another post, but here is a quick summary (the production companies in charge of developing franchises only understand fully one medium and have trouble branching out from their main money making scheme). Stylish Astronaut has adopted the transmedia concept in the development of the One Billion Years Later/One Billion Years Ago franchise and will set a new standard in the industry when it launches.
Now, the NewSpace industry has also been around a while. As far back as 1999, there was a start-up called Blastoff! that had a goal of sending rovers to the Moon for commercial purposes, but the company went under due to the shadowy way it operated. Since then, there have been many companies to publicly and seriously propose the craziest ideas you will ever hear, from space hotels to asteroid mining to private colonies on Mars. There have actually been some uber successful ones like SpaceX and Blue Origin, who have secured government contracts to shuttle cargo to the International Space Station for the price of billions. Virgin Galactic will begin sending passengers to low Earth orbit any day now to the tune of $200,000 a pop. Furthermore, it has been speculated by experts that the world’s first trillion dollar company will come from the commercial space industry, which has been renamed NewSpace by the cool kids.
What does transmedia and NewSpace have to do with Stylish Astronaut? Well, one of the platforms for our transmedia franchise will be space. It’s crazy, but it will work and will help make the first trillion dollar company on Earth (or any other planet).